Client: Rice N Spice Thai Taste
Art Direction, Branding, Website, Layout Design
Art Direction, Branding, Website, Layout Design
“Rice N Spice Thai Taste” is a food service that covers everything from food trucks to catering. The brand aims to present the culture and soul of Bangkok street food and elevate it to a global level with a mindset of never compromising on taste.
Being honest about what Thai identity entails, from the taste of the food to the culture, the brand image stays true to the everyday culture and lifestyle of low and middle-class people living among the streets of Bangkok.
The overall visual identity captures the lively streets of Bangkok, presenting a bold and fun mood while still maintaining a local sense.
Logo Designed by : Sarayut Krutchan
Illustration by Chayanis
Illustration by Chayanis
