This is a class work project from design management course.The brief was to rebrand the British false eyelashes brand ‘Lola Lashes’.The project was collaborated by all of the students in design management class.
Founded by Amanda Patterson, Lola Lashes is a British false eyelash seller that provides a high quality and handcraft of strip lashes. However, the brand did not receive a good response from customers, therefore, became the brief for students to rebrand the small business. My part was to redesign the corporate identity by designing a new logo, package and art direction for the brand.
The founder’s brief is to positioning Lola Lashes to be a luxury brand that provides high-quality strip lashes with an image of a retro look. Throughout brainstorming of students, the team formulated the art direction of the brand to be a result of the blending between a soft delicate feminine look, ‘Boudoir’, and a geometric art deco, in order to create a unique appearance.
The packaging had been designed into two formats based on two main collections of eyelashes; sunrise collection and sunset collection. The sunrise collection using a straight line to symbolize the aurora of the sun while the sunset collection using graphics to depict the constellation.
The packaging would use a hard-black textured paper stamped with rose gold foil.
The packaging would use a hard-black textured paper stamped with rose gold foil.
Sunrise (left) and Sunset (right)
Packaging
