Client : Kith & Kin
Branding
Branding
Kith & Kin is an upcoming café brand founded by two sisters who are passionate about serving doughnuts and coffee. Recently, the brand has achieved success in online selling and is now ready to take the next step in brand establishment by launching its new brand identity.
The brand aims to offer a sense of comfort and familial connections, rather than being a chic, Instagrammable type of brand. The café hopes to appeal to people of all ages, from children to adults, and provide a relaxing space for them to spend their time.
The overall design aims to achieve a minimalistic and subtly cute look by utilizing an illustrative technique. By combining a vibrant and calm color scheme, the café creates a lively and casual atmosphere.
The logo co-developed and finalised with clients
The visual components, drawing inspiration from the contours of kneaded dough, symbolize a keen focus on the art of sourdough preparation.
