Client : FireOneOne
Branding
Branding
The logo uses the old version designed by the previous designer.
For over 10 years that FireOneOne has been helping many businesses coming up with a new vision and implementation. Recently, the company wanted to restructure its branding system; from brand core values to visual identity. Throughout an internal intensive workshop, the company had discovered the characteristics of the brand that helps the company to differentiate its positioning within the consultancy industry; an innovation builder that believes in creating positive changes for the better lives and society through business, expressively enthusiastic and critical on the status quo yet full of a human-centric mindset.
Such characteristics lead to the brand identity design aiming to express the company’s personality and maintain a consistent identity across media.
