Client : COTH Studio
Branding, Packaging
Branding, Packaging
Coff Coth is a coffee brand that incorporates the essence of craftsmanship into the modern coffee consumption lifestyle. The brand draws inspiration from the traditional Japanese tea ceremony, allowing for a meticulous attention to detail in the design process of products and coffee tools. These designs embody simplicity, sincerity, nature, and imperfection, seamlessly integrating elements of craftsmanship into the aesthetics of contemporary coffee drinking.
The brand's inaugural product is a coffee brew stick, created through collaboration with the remaining local blacksmiths in the Talat Noi area of the Charoenkrung District in Bangkok. The visual identity and packaging convey a sense of coolness, artistic expression, and a touch of eccentricity.
The characters 'C' and 'O' in the brand's name are aligned in a square shape, symbolizing the collaboration between the brand and local communities.
Photo by COTH Studio